Is Voice Commerce the Future of eCommerce? Advantages of Voice Commerce!

Sahil Mahalley

Blog / Is Voice Commerce the Future of eCommerce? Advanta

Voice commerce has exploded onto the scene, radically transforming modern shopping habits. Over half of U.S. households now utilize smart speakers daily. The sheer convenience of barking requests and controlling one's home environment hands-free has become a way of life. Soon, we expect to see almost every appliance and device respond to voice commands.

This seismic shift provides innovative opportunities for brands to directly engage customers through conversational voice interfaces. As voice search increasingly becomes the preferred search and shopping channel, ecommerce merchants must adapt quickly to stay competitive.

However, clunky, legacy monolithic architectures limit retailers’ ability to capitalize on emerging channels and devices. Hard-coded stacks cannot flex to accommodate new front-end touchpoints. Without core modular flexibility, merchants will watch helplessly as voice commerce swallows market share.

Fortunately, the answer lies in cutting-edge headless architecture. By decoupling the front and back-end, headless commerce liberates brands to embrace voice assistants like Amazon Alexa, Google Home, HomePod, etc. without any restraint.

Developers gain absolute freedom to tap into back-end services and expose product catalogs to smart devices through central APIs.

What is Headless eCommerce Architecture?

Concept of headless architecture and decoupling front-end from back-end

Headless commerce represents a completely reinvented paradigm from traditional ecommerce platforms. It boldly decouples the front-end presentation layer from the back-end infrastructure that powers core business logic and data storage. 

This liberates brands from restrictive, all-in-one stacks that hinder innovation.

With headless, the front-end and back-end can evolve independently. While monolithic architectures require running lockstep upgrades across the entire stack, headless commerce allow swapping front-ends like Lego pieces without disrupting vital foundations.

Benefits compared to traditional monolithic ecommerce platforms

When compared to aging legacy platforms, the advantages of headless are undeniably clear. No longer must brands accept painful vendor-enforced upgrades, restrictive channel support, or rigid content models. 

Headless empowers merchants with blazing CMS agility, true omnichannel capability, and a future-proof embrace of whatever front-end comes next - voice commerce included!

While rivals cling to their brittle stacks, headless offers an escape hatch from ecommerce fossilization. The choice is stark - either continue trapped inside restrictive platforms gated by vendor roadmaps or confidently take control of one’s destiny with headless flexibility. The time has come to leave a legacy behind!

Why Voice Commerce Technology is the Next Big Wave in Retail

Statistics on growth in smart speaker and voice assistant adoption

Voice-enabled shopping represents an enormous sea change sweeping over retail, driving irreversible transformation. Already over a quarter of U.S. households engage smart assistants daily, streamlining the shopping experience.

We forecast over half of the searches will occur conversationally by 2025 as preferences skew decisively toward voice shopping. 

Early research confirms the meteoric rise. Capgemini reports that 55% of consumers already use voice search assistants, comfortable delegating menial tasks. Meanwhile, Gartner predicts that by 2022 half of interactions with technology will utilize conversational AI - primarily speech and chatbots.

Consumer preference for voice interfaces - convenience, accessibility

The reasons for this avalanche are multifaceted and centered around sheer convenience. Hands and eyes busy? No problem. Voice technology enables frictionless shopping from anywhere while multitasking daily activities. 

McAfee highlights that 72% of consumers prefer voice precisely due to convenience and accessibility gains. This only grows as assistants understand more languages and accents.

Brands and retailers expanding voice recognition technology

Smart analytics now allow hyper-personalization based on vocal fingerprinting. Brand interactions feel more natural and contextual for each unique user.

Inevitably, these capabilities have ignited furious competition among retail giants to expand voice offerings first. Customized skills that simplify reorders or discover related products provide a distinct edge to embed shopping habits.

The window to ingrain brand affinity through conversational interfaces is rapidly closing.

Implementing voice commerce has reached its inflection point as consumer behavior shifts decisively. The companies who boldly architect for voice today will dominate transaction volumes tomorrow. Competitors who hesitate will find that they already have one foot in the grave.

Conversational Commerce Innovation - Benefits of Voice Commerce

Voice commerce allows you to tap into the future of ecommerce with Natural Language processing capabilities to make it easy and handy for customers to make purchases. Voice ordering makes an intuitive and fluent digital shopping experience for consumers. 

The main benefits of voice commerce are:

Flexibility to add new front-ends like voice assistants

Headless commerce stands alone as the ideal architecture to capitalize on conversational interfaces. Its independent front-end and back-end afford unlimited flexibility to embrace voice assistants with speed and scale.

Decoupled from restrictive stacks, developers can tap directly into core services to quickly expose product catalogs to smart speakers and devices. The voice becomes just another front-end – unified through a common headless backend.

API-first approach allows integration with Alexa, Google Assistant, etc.

With an API-first approach, headless offers turnkey integration with all major artificial intelligence voice assistance like - Alexa, Google Assistant, Siri, and more. Conversational shoppable skills are limited only by imagination, not technical constraints. 

Shopping flows once requiring visual browsers now operate seamlessly through voice commands.

Omnichannel experience connecting voice, web, mobile, IoT

Further opportunities emerge through pairing voice with other fronts like mobile and IoT. A customer can simply utter “Alexa, reorder laundry detergent” while the iPhone automatically opens to track status. 

Or their smart fridge detects dwindling milk inventory, triggering an auto-replenishment order voiced through their Google Home. As assistive tech achieves widespread infiltration into our homes, headless stands are ready to orchestrate this symphony of omnichannel touchpoints using voice commerce. 

Personalization based on voice fingerprinting and profiles

Headless composable architecture applies equal agility to maximize personalization. With unified data pools generating rich shopper profiles, merchants can tailor recommendations to each unique voice fingerprint boosting online shopping.

Hyper-relevant suggestions voiced during reorders or for discovery align with individual interests.

Headless provides the only future-proof platform for retailers to capitalize on voice commerce. Competitors clinging to rigid stacks will watch helplessly as this revolution unfolds without them. Only headless empowers brands to innovate fearlessly wherever vocal shopping expands next.

Get Ahead of the Curve - Advantages of Voice Commerce

With a voice commerce solution, users can use voice commands to place orders, make purchases, renew subscriptions, and more. With rapidly evolving technologies, brands must stay ahead and offer the best experience to users, to not only grow but to sustain as well. Voice commerce transforms and equips modern brands with many advantages:

Experiment with leading-edge voice interactions now

Rarely does an organization get the chance to seize the monumental advantage by proactively architecting for an industry upheaval ahead of the pack. Headless commerce hands retailers this golden, fleeting opportunity regarding conversational interfaces right now. 

Build customized skills/actions for your brand voice

While rivals waste months locked into painful platform upgrades, headless merchants are already free to build fully customized voice skills that intimately reflect brand identity. Effortlessly augment static product descriptions through interactive voice commerce that engages, informs, and entertains.

Experiment boldly with vocal interactions using progressive enhancement to raise the bar higher than competitors. Then watch in delight as customers not only default to your brand through voice assistants but actively prefer its signature personality and elevated experience.

Meet customers wherever they are - web, apps, home devices via voice commerce

Of course, stunning commerce innovation cannot happen without intuitive UI front-ends across other channels. Fortunately headless offers browser-based PWAs, best-in-class mobile apps, and integrated IoT to surround shoppers everywhere. Meet customers on any device or platform with cohesive experiences.

Use Voice Commerce to Future-proof Your ecommerce Experience 

This omnichannel flexibility coupled with future-proof adaptability is headless commerce’s cardinal superpower. Never again endure the inertia inflicted by aging legacy platforms. Continually configure the ideal stack to match customer needs instead of technology constraints.

The window for seizing the first-mover advantage in voice commerce is right now. With headless, brands can trailblaze the future today and continuously evolve without migration trauma. Competitors will spend years rebuilding while you double down on customer obsession. Lead the conversational interfaces revolution!

Future of voice commerce

The commerce train is accelerating, irreversibly transforming modern retail experiences. The benefits of voice commerce interfaces now drive the customer journey across search, recommendations, purchases, and support.

Yet dated ecommerce stacks stifle merchant agility, trapping brands on a slow upgrade treadmill. Without urgent action, they will miss this moment to ingrain shopper affinity through voice assistants completely.

Fortunately, headless commerce’s decoupled architecture provides the only proven route to voice innovation at scale. By liberating front-ends from restrictive platforms, developers can tap directly into back-end services and rapidly build conversational interfaces.

Now is the time to future-proof the voice revolution ahead. Follow the confident lead of industry pioneers who are already executing. Tear down limiting legacy platforms and architect for flexibility with headless first.

The evidence and urgency could not be clearer. Open the door to voice commerce now, or watch your customers’ attention shift permanently. Seize this opportunity to cement a durable competitive advantage for the long term. Become an industry leader who fearlessly defines the future of the adoption of Voice Commerce!

Sahil Mahalley
by Sahil Mahalley
Jr. Creative Content Writer

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