Exploring the Features and Capabilities of Strapi Headless CMS

Strapi's flexible headless CMS empowers brands to craft customized digital experiences. Dive deeper into how its developer-friendly infrastructure can fuel content innovation for your company.


CMS Type

Headless / API first







Technology / Exploring the Features and Capabilities of Strapi

Strapi is an Open Source Headless CMS. Is it Customizable?

Strapi is an open-source headless CMS (Content Management System) offering complete infrastructure ownership. Created in 2015 by the French startup Strapi Solutions, Strapi has quickly grown into one of the most popular headless CMS platforms.

Strapi CMS puts users in full control of their content infrastructure and front-end stack. It stores content that is accessible via powerful APIs rather than templates. This decoupled approach provides freedom to build sites, apps, and experiences on any platform!

A key advantage of Strapi is the ability to create customized content structures using customizable content types, fields, and relationships. Both developers and non-technical users can author content within this flexible environment. It offers the versatility that traditional CMS fails to deliver!

Additional capabilities Strapi provides include role-based access control, dynamic plugin architecture, and a database-agnostic framework. Thus, Strapi is an excellent choice from simple projects to enterprise solutions owing to the flexibility and scalability it offers!

With its un-opinionated flexibility, focus on custom content modeling, and developer-first approach, Strapi is great for teams building content-centric applications, multichannel experiences, and decoupled Jamstack sites. It integrates with leading frameworks like Next.js and Nuxt.js.

Key Features of Strapi - the Modern, Open-Source Headless CMS

Fully Customizable Content Architecture

One of Strapi's most powerful features is the ability to completely control and configure your content data structure. Strapi lets you define content and its types, which are like models or schemas for structuring your content. For each type, you can specify various fields with constraints like text, images, components, JSON, relationships to other content, etc.

This content modeling can be done visually through the admin panel or directly in code for more control. Developers can create exactly the structure needed for their content, rather than being limited to predefined content types.

Role-based Access Control

Strapi comes with a sophisticated role-based access control system for managing users and permissions. You can define roles like Editor, Author, Administrator, etc. You can specify granular permissions like creating, editing, deleting, or publishing content on a per content-type basis.

For example, Editors may be able to edit Articles but not Products. With support for groups and collaborative workflows, this system ensures content integrity while still providing access to the right users.

API and Integrations

Once content types and fields are defined, Strapi automatically generates APIs for fetching the content from anywhere. It supports both REST and GraphQL APIs out of the box, making content easily consumable across devices and platforms. These integrations provide a standardized way to access content that can power everything, from mobile apps to websites. It reduces development time while allowing developers to easily customize the endpoints and responses as needed.

Plugin Ecosystem

Strapi has a robust and active community that extends the platform's functionality. Plugins can add capabilities like a user authentication system, notifications, documentation, localization, analytics, and more. Many plugins work out of the box while still being customizable. This ecosystem allows the core of Strapi to stay lean while letting developers add features on demand.

Hosting Flexibility

Strapi gives you full control over the hosting environment. You can host and run Strapi yourself on your servers or infrastructure. This avoids vendor lock-in, offering unlimited flexibility to customize your setup.

You only pay for the hosting you choose rather than being forced into proprietary hosting. Strapi puts you in control of your content management!

Content Modeling

Strapi uses a custom content modeling system that is designed to be highly flexible and extensible. It enables the creation of custom content structures that can be tailored based on specific requirements.

Content Types

The primary way in which the content is modeled in Strapi is through content types. They act as content schemas or blueprints. For example, you may define content types like "Articles", "Products", "Pages", "Events" etc. Each type represents a category of content with its fields.

Configurable Fields

Within each content type, you configure a set of fields that make up the structure of that content. Strapi offers an extensive set of field types including:

Text - Simple text strings with validation rules like min/max length. Useful for titles, labels, URLs, etc.

Rich Text - Supports WYSIWYG formatted text editing. Used for long-form content.

Markdown - For content authored in Markdown syntax.

Number - Numeric data like integers, and floats with validations.

Enumeration - Predefined list of choices as dropdowns or radio buttons.

Date - Date picker with validations for dates.

Media - Upload and select images, videos, documents, etc.

JSON - Store complex structured data as JSON.

Relationships - Create references to other types of content. Allows modeling of complex relations.

Components - Groups of reusable fields that can be embedded in other content types.

Custom Fields - Ability to create custom field types.

Each field can be configured with parameters like making it required, searchable, translatable, setting default values, and more.

Defining Relationships

Relationships allow connecting and referencing other content. For example, an "Article" content type may have an "Author" relationship field that references the "Author" content type. Thus, enabling the building of complex relational data models.

Creating Content Type UI

In the admin UI, content types can be created through the intuitive drag-and-drop interface. Developers can visually design the content structure.

Programmatic Content Types

They can also be defined as code in files for versioning and portability. The code approach allows the creation of advanced custom fields and configurations not available through the visual interface.

Evolving Content Model

One of Strapi's major strengths is the flexibility to modify your content structure as needs change. You can add new content and its types, modify fields in existing types, change relationships, customize validations, and more.

Editing and Collaboration

Intuitive Admin UI

Strapi offers an intuitive user interface for managing content. It allows non-technical users to easily create, organize, and update content.

Inline Editing

When viewing the content, fields can be edited directly inline without having to a separate editor. This allows for quick updates on the fly.

Draft/Publish Workflow

Strapi has a draft/published workflow. Content authors can create drafts, which can then go through an approval process before being published live.

Scheduled Publishing

Content can also be scheduled to be published or unpublished at specific dates/times in the future. This allows planning content updates and automating publishing.


Drafts are versioned in Strapi, so you can see a history of changes over time or revert to older versions if needed.


Granular user permissions allow restricting access and capabilities per content type. For example, an author may only be able to create and edit their content entries.


The Community Edition of Strapi supports localizing content into multiple languages/locales. Content can be translated and managed for global audiences.


With customizable workflows and permissions, Strapi enables teams to collaborate while ensuring content integrity. Roles like author, editor, moderator, and publisher can work together.

Why Use Strapi CMS?

Complete Customization

One of Strapi's biggest strengths is its flexibility and customizability. Developers have complete control to integrate with the choice of technology stack and customize:

Content architecture - Create any content types and structures needed.

Integration - Fully configure the auto-generated APIs. Add custom endpoints.

Admin UI - Modify and extend the panel UI/UX.

Plugins - Install and develop custom plugins.

This level of customization enables developers to build a headless solution (backend and frontend) tailored to specific needs.

Developer Experience

Strapi is designed with the developer's ease of use in mind. The architecture, APIs, plugin system, and configuration options, provide a developer-friendly CMS. From the choice of frontend framework, presentation layer(s), etc. Strapi gives complete control over how you want to display your content and create customized user journeys and experiences.

Hosting at Will

Strapi can be self-hosted. This avoids vendor/SaaS lock-in. Developers have full control over their deploy environment.


The community edition of Strapi will always be free and source (released under MIT license). Developers can contribute to the platform.

Active Community

The Strapi community is an active/growing community of developers building plugins, extensions, documentation, and more. Community support is excellent and collaborative to give its users the best of features, functionality, and more.

Database Agnostic

Strapi works with many database types: MongoDB, Postgres, MySQL, SQLite, etc. Developers can use their preferred database.


Strapi can scale from simple use cases to enterprise-level deployments. The platform is production-ready and battle-tested.

JavaScript Framework

Since Strapi is built with Node.js and JavaScript, it integrates smoothly into JavaScript stacks and developers can program it easily. Moreover, other integrations become readily available like Google Analytics, Heatmap software, etc. Everything, is ready to integrate!

Plugin Ecosystem

Hundreds of community plugins extend Strapi's functionality - from authentication to localization to SEO.

Use Cases of Strapi

Jamstack Websites

Strapi is a popular choice for providing content APIs and infrastructure to Jamstack sites built using Next.js, Gatsby, Nuxt.js, etc. The flexible content modeling and developer-friendly APIs make it ideal for decoupled Jamstack architectures.

Web Applications

The auto-generated REST and GraphQL APIs allow consuming content in mobile apps (React Native, Flutter, etc) and hybrid apps (Progressive Web Apps, Electron apps). Strapi content can power the apps.

Custom Admins & Dashboards

Strapi's APIs facilitate building custom panels and dashboards. Developers can craft tailor-made authoring experiences and interfaces.

Headless E-commerce

For headless e-commerce using a separate front-end layer, Strapi provides the back-end content and product catalog. Customers and orders can also be modeled.

Blogs & Editorial

For blogs, online magazines, and editorial sites, Strapi delivers the authoring environment and content infrastructure. Content editors can manage articles.

Multichannel Content

Strapi's flexibility helps manage content centrally across different channels like web, mobile, connected devices, etc. Content is synced everywhere.

Enterprise & Large Sites

Strapi scales to enterprise-level and high-traffic sites. Robust features like permissions, and workflows facilitate large teams and sites.

Brands Who Use Strapi Headless CMS

Stripe - Leading online payment platform. Uses Strapi to manage documentation and tutorial content for their API and developer docs site. Choose Strapi for its developer experience and extensibility to customize their docs content infrastructure.

Product Hunt - Popular product discovery platform. Uses Strapi to manage content for their community website and Product Hunt app. Needed a flexible and scalable CMS for their community-driven content.

IBM - Multinational technology company. IBM uses Strapi to create and manage its websites and mobile applications content. 

Walmart - Multinational retail corporation. Walmart uses Strapi to create and manage its websites and mobile applications content.

The Food Network - Major media brand for food entertainment. Adopted Strapi for their recipe website to consolidate content across channels. Strapi provides content APIs for their apps, sites, and internal tools.

They leverage Strapi's developer-oriented architecture, and extensible content modeling, and integrate it into diverse platforms and experiences.

Strapi vs other Headless CMSs

Fully Source

Strapi is 100% sourced under the MIT license. The community edition will always be free to use whereas competitors have paid tiers or enterprise licensing.

Quick Setup

Strapi can reportedly be set up and working within an hour or less. The intuitive admin panel and documentation make the initial onboarding smooth.


Being self-hosted sets Strapi apart. You have full control by hosting on your infrastructure instead of proprietary platforms. Avoid vendor lock-in.

Customizable APIs

Strapi automatically generates APIs but gives developers unlimited control to customize the endpoints, responses, authorization, etc.


As a Node.js-based JavaScript framework, Strapi integrates smoothly into JS stacks. Other headless CMSs use PHP, Ruby, .NET, etc.

Content Modeling Flexibility

Strapi allows completely custom content structures. Other CMSs force more opinions or constraints around content types.

Plugin Architecture

The plugin ecosystem enables extending Strapi's features and functionality. This level of extensibility is lacking in many headless CMS.

Developer Friendly

Strapi is built by developers for developers. The entire architecture and experience are optimized for developers.

Admin Panel Customization

Strapi gives full control to customize the admin UI/UX. Many competitors have closed-source admin panels.

Database Agnostic

Works with any database - MongoDB, Postgres, MySQL, etc. Some CMS force proprietary databases.

Is Strapi the Best Headless CMS?

In conclusion, Strapi stands out as a robust, flexible, and developer-oriented headless CMS for building customized content infrastructure.

For developers who prioritize control, extensibility, and personalization in their tech stack, Strapi hits all the right notes. Its -open-source self-hosted architecture means you can fully own your content authoring, management, and distribution pipelines without vendor lock-in.

By putting content structure, APIs, and the admin UI fully in developers' hands, Strapi enables you to craft solutions tailored precisely to your needs. No opinions imposed, no restrictions on data modeling or frontend tech. Just pure customization and configuration capabilities.

Beyond the technical advantages, Strapi delivers a smooth developer experience that sets it apart. The documentation and guides are excellent, the APIs and architecture are intuitive, and the community provides outstanding support. Whether you're just getting started or building complex systems, Strapi scales well.

Trends like headless architecture, Jamstack, and decoupled content management will continue accelerating, and Strapi is well-positioned to ride that wave.

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