Storyblok Headless CMS: A Complete Guide

Storyblok powers brands to create modern digital experiences. Content flexibility and customization to help optimize multi-channel journeys tailored for customers.


CMS Type

Headless / API first







Technology / Storyblok Headless CMS: A Complete Guide

Storyblok Headless CMS - Is it the One You Need for Content Management?

Storyblok is a CMS (Content Management System) that enables creating, managing, and distributing content to any channel.

Storyblok CMS was launched in 2015 and follows a headless architecture, where the back end is decoupled from the presentation layer. What this brings to users is the freedom to edit content and manage it across multiple channels without having to worry about the design and development operations.

Content teams can build reusable content components with a visual drag-and-drop editor. This content is stored as a structured content repository in Storyblok. The content can then be accessed via APIs to render consistently across multiple devices.

Thus, with a visual-led approach, Storyblok CMS enables content creators, marketers, and developers to optimize their workflow to deliver stunning digital experiences.

Let's dive deeper and understand if Storyblok is the CMS you need.

Key Features of Storyblok Headless CMS

Storyblok headless content management system offers many features to developers, content managers, editors, and creators alike. Some key features of Storyblok are:

Visual Drag-and-Drop Editor - Storyblok provides an intuitive visual editor for content creation. You can create content by dragging and dropping content blocks. This enables content and marketing teams to have more control over the content, resulting in faster TTM (Time-to-Market).

Workflow & Collaboration – Allows the creation of flexible workflows and collaboration through custom roles and permissions. Content can go through draft, review, and publish stages in a clean and efficient manner. This increases the STM (Speed-to-Market) of digital products.

Global Content – Managing multilingual content becomes easy with Storyblok's Translation Management feature. Content is automatically copied to new languages. Easier multi-site management from a single source. Thus, enabling e-commerce brands to swiftly transition to Borderless commerce.

Component System – Facilitates building reusable content components to have consistent content across multiple channels. Components allow the creation of flexible content. This ensures brands are always up-to-date with their content game.

API-based Delivery – Content is delivered via APIs in JSON format and can be consumed by any front end. Storyblok also supports GraphQL and REST APIs. Thus, enhanced performance with the freedom to integrate tools, software, etc. at will.

Personalization – Content can be personalized using filters and rules to deliver tailored content to visitors. What's more, is the freedom to create multiple types of content and seamlessly deliver it across different devices. This ensures an all-round brand consistency.

Plugins & Integrations - Storyblok integrates with various e-commerce storefronts like Shopify and Magento to manage products/categories. Also has plugins for frameworks like Nuxt, Next.js, etc.

Overall, Storyblok CMS offers a complete and centralized digital asset manager, so content can be displayed on any device. The flexibility to integrate with any system and deliver consistent experiences is what makes Storyblok a powerful CMS platform.

What Storyblok Offers to Content team(s) and Developers?

Storyblok is amassing popularity quickly. This has a lot to do with the features, flexibility, and freedom it provides to become a full-scale modern headless CMS to deliver diverse experiences. Let’s look at the reasons why Storyblok is one of the best headless CMSs:

  • Localization Support - A translation management system enables the creation of content in multiple languages efficiently. Ideal for global enterprises.
  • Rich Editing Experience - An editor experience similar to traditional CMSs allows easy adoption. Editors don't need technical know-how to use Storyblok.
  • Built for Developers - Storyblok offers extensive capabilities to extend the platform and integrate deeply with other tech stacks for greater control and customization.
  • MACH Architecture - Get full flexibility on the presentation layer tech. A decoupled architecture means no vendor lock-in. You are in control of your digital architecture.
  • Visual Editing - An intuitive drag-and-drop visual editor to improve productivity and boost digital strategy. You don't need developers to build and publish content across channels.
  • Component System - Reusable components allow you to have a consistent content model across channels. It helps maintain a seamless consistent experience.
  • Omnichannel Content Delivery – Content creators and marketers enjoy the freedom of creating and showcasing content across different channels or devices. This establishes a brand presence and authority that is consistent. Thus, fueling trust building.
  • Frontend Flexibility – Just like content, developers also enjoy the freedom to select any framework or static site generator like React, Vue, Next js, etc. As there are no restrictions on the tech stack, this leads to creating a robust, modular, and scalable digital architecture.
  • Performance – Performance is one of the key areas where it truly shines. With readily available APIs for content distribution, etc. performance takes a big boost, leading to amplified user experience.
  • Scalability – As the back-end and front-end are independent of each other, it creates room for a host of implementations, one of the main is – scalability. Thus, either can scale independently, depending on traffic, feature requirements, etc. With its headless architecture, scaling content across channels becomes easy without being limited by a traditional CMS.
  • Future-Proof – A decoupled architecture ensures easy integration of technologies as well as tools and software. This translates into a digital architecture that is ready to adopt and adapt new technologies, tools, etc. almost instantly. Thus, ensuring future readiness!
  • Progressive Enhancement – Enhancements, increments, and additions are constant, but a digital architecture should support the same. This is where Storyblok comes in, enabling teams to progressively scale and enhance their brand’s digital experience platform.

Storyblok essentially combines the flexibility and one-source control capabilities of a modern CMS with an easy-to-use editing interface for content teams. This makes it a powerful solution for future-proof information management, in turn becoming a digital asset for any brand/organization.

You get all the benefits of headless CMS – from one-source content publishing to presentation flexibility for optimal content distribution.

Advantages of Storyblok

This is how Storyblok functions as a headless CMS:

  • The visual editor in Storyblok allows you to create structured content and organize it within Spaces (like projects). You build content components to design the content model.
  • The created content is stored as a central content hub in Storyblok. All content is accessible via content delivery API.
  • You can use the Storyblok SDKs and plugins to integrate the content APIs within your app, website, or other platforms you want to publish to.
  • Storyblok delivers the content in a structured JSON format via GraphQL or REST APIs to your connected platforms.
  • On the consumer side, you have full control over how you render the content delivered by Storyblok APIs since it is decoupled. You can build the optimal UI and UX for each front.
  • You can also extend the visual editor, extend the options with a flexible plugin system, and create digital content that engages and appeals to the audience.

So, Storyblok manages the creation, organization, and delivery of content, while you own the presentation layer to build an engaging digital showcase.

Who Uses Storyblok

Storyblok can provide value to a wide range of businesses across multiple industries. Here are some examples of ideal users of Storyblok:

  1. Media Companies: Media brands like newspapers, magazines, and broadcasting networks can publish content across the web, mobile, and social channels seamlessly. The translation system also helps manage multilingual content.
  2. E-commerce Brands: Online retailers can leverage Storyblok CMS with e-commerce platforms like Shopify and Magento to manage product content and catalogs from a single source.
  3. Technology: Tech companies building web/mobile apps, SaaS products, or digital showrooms can manage frontend content independently of the core product.
  4. Advertising Agencies: Digital agencies creating campaigns and branded content can centralize content creation with Storyblok.
  5. Event Management Companies: Manage speaker bios, session details, and timing across event websites, apps, and other touchpoints using Storyblok.
  6. Governments: Governments looking to improve citizen experience across portals and apps can consolidate content management.
  7. Banking: Banks with web/mobile apps can efficiently manage and deliver content to their digital channels.
  8. Automotive: Car brands can optimize online car configurators and manage product details across global websites with Storyblok's yo architecture.
  9. Healthcare: Healthcare providers can publish doctor profiles and other content seamlessly to websites, patient portals, and internal apps.

The API-first architecture makes Storyblok one of the best CMSs for businesses looking to improve content publishing and accelerate their digital stack.

Content, Tech, and Design with Storyblok

Storyblok is designed to make it easy for both developers and business users to get started. Here is an overview of the learning curve:

For Content Editors

The visual drag-and-drop editor has a minimal learning curve for content creators. The editing experience is similar to popular CMS like WordPress. Editors can quickly start organizing content in Spaces and publish with workflow.

For Developers

Storyblok provides SDKs for major JavaScript frameworks like React, Vue, and Nuxt to quickly integrate the content APIs. The GraphQL API is auto-generated and easy to consume. Developers can start building frontends with content in a matter of hours.

For Technical Users

For those familiar with web development and JSON, Storyblok and its component model are quick to learn. Building custom field types, relations, and content models is also straightforward.

For Business Users

Managers can learn quickly how to create editor groups, configure roles/permissions, and add users. The terminology like Spaces, and content types is easy to grasp for business users.

For Marketers

The Visual Editor empowers marketers to publish and update content independently without being blocked by developers. The customization features are also marketer-friendly.

Overall, most users only need a few hours to get started with core content editing capabilities in Storyblok. More advanced features like custom plugins may require more learning based on your expertise.

Personalization, Omnichannel, and Projects with Storyblok

Let us look at how Storyblok can be used for some common use cases:

Building Websites

Storyblok is great for powering JAMstack websites using static site generators like Next.js, Nuxt.js, GatsbyJS, and more.

It enables you to build reliable and fast websites. You can install the Storyblok plugin for your framework. Then using the Storyblok visual editor and Storyblok plugins, create your home page, blog post, and other content as content types. Build reusable components like headers, footers, cards, etc.

Digital asset management becomes easy with readily available APIs. Use the components to dynamically render the page, hydrate the frontend with content of choice, and create a seamless user interface and experience.

This allows the creation of static sites that are highly optimized while retaining a great CMS workflow. Personalize content using filters.

Managing Multichannel Content

Brands/Organizations also headless Storyblok CMS to manage content in one place and distribute across multiple channels like:

  • Website
  • Mobile apps
  • Product Content for e-commerce integrations
  • Digital displays
  • Partner portals
  • Print magazines/brochures
  • Social media posts
  • Chatbots

Reuse components like product cards, banners, articles, etc. across your properties. Maintain brand consistency with reusable content. Use the translation system for global multi-lingual experiences. Schedule content publishing based on channels.

Building Apps and Digital Experiences

For mobile apps and complex web apps, you can leverage Storyblok CMS as your content backend. Build components for app sections - pages, sidebars, lists, tabs, etc. Personalize by tagging content.

Storyblok offers SDKs to integrate the APIs into your React, Vue, iOS, or Android app. Render the components dynamically with the fetched content. Build admin interfaces with generated GraphQL schema. Modify the presentation by querying only the required fields.

E-commerce Content Hub

Manage your e-commerce content like product pages, and category landing pages in Storyblok. Use components for product variants, image galleries, and specifications. Install plugins like Storyblok Magento to synchronize products/categories with your e-commerce platform.

No duplication of work. Enrich product data with SEO enhancements, long descriptions, and related product recommendations.

Digital Signage

For DOOH (digital out-of-home) displays like public screens, and kiosks, with Storyblok as the content hub. Build content for the various screens - welcome, menu, offers, etc. Schedule content playback.

Install the Storyblok player to remotely manage and schedule content across displays.

Content Hub for AIs

With AI-driven content experiences becoming popular, Storyblok can be the structured content hub for your AI. The component model helps train AI models on semantically labeled content. Deliver content via APIs.

Streamline content augmentation at scale by structuring authoring for human + AI collaboration. Storyblok CMS is ideal for integrating with AI content platforms.

Legacy System Migration

To migrate content from legacy systems, you can import the content in Storyblok using the CLI import tool. Clean up content by transforming it into structured components.

Use automation to bulk import large volumes. With content in Storyblok, you can now publish across new channels and enhance authoring.


Storyblok enables the creation of a centralized content repository that allows users to edit, manage, and distribute content experiences. A modern CMS designed to provide flexibility, with the capability to adopt any tech stack.

For content folks, Storyblok editor enhances productivity and collaboration through its visual editor. The component system also structures content for consistency across channels.

For developers, Storyblok allows full control over the presentation layer to have the desired design and user experience, while delivering content via robust APIs. It also enables brands/organizations to personalize content across channels.

With its flexible content editor with custom field capabilities, focus on decoupled architecture and rich features, Storyblok works as a headless CMS designed to allow developers and content creators, to make content management transparent. It provides a future-proof CMS solution for businesses.

Lead magnets help attract and engage your audience by offering valuable free resources focused on solving their pain points. Combine Lead magnets with a powerful headless CMS like Storyblok to optimize your content strategy and accelerate growth.

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