Driving Digital Performance for a Digital Media Brand

WPWhiteBoard (WPWB) is a digital publishing brand focused on providing education and resources on WordPress, for designers, developers, and site owners of all skill levels.

Whether you're just getting started with WordPress or are a seasoned expert, WPWB aims to be a one-stop shop for reliable information on “All-thing-everything” WordPress.

We partnered with WPWB, one of the upcoming digital publishing brands. They wanted to overhaul their legacy infrastructure to boost innovation velocity, and reader engagement and unlock next-gen digital experience capabilities.

WPWB’s monolithic WordPress architecture caused release cycle delays whenever new features needed to be introduced. Their CMS also lacked capabilities like experimentation, personalization, and optimized content flows resulting in declining readership. There was an urgent need to modernize their technology for greater agility and scale.

Moreover, they wanted to deliver their readers a modern experience which called for a design and a user-experience overhaul. While ensuring a seamless reading experience along with a nested experience to enable users to sweep through diverse content that is available on the website intuitively.

We implemented a best-of-breed headless architecture using Frontity, WordPress (As used by team WPWB), and specialized connectors.

Frontity frontend, built on-top of React library ensured robust foundation, superior design and reader experience while WordPress handled seamless content authoring. We also consolidated their customer data into a unified profile store enabling personalization.

React’s component-driven UI framework (Frontity)  promoted code re-use, a tighter and more integrated development lifecycle,  allowing 3x faster feature builds.

Our customer data consolidation also enabled product managers to deliver tailored content experiences based on analyzed preference signals and behaviors.

Also, Microsoft Clarity for A/B testing, heatmaps, user journey analysis, etc. and Google Analytics to get complete insights were integrated to have a uniform and data-driven publishing cycle.

To manage subscribers and email list, Mautic (open-source email management system) was also integrated to simplify operations and ensure flexibility and freedom for related teams to easily manage email operations.

WPWB unlocked immense velocity and efficiency gains around optimizing site experiences. Page loads improved by 300% via Frontity caching. The flexible headless CMS also accelerated multi-channel content publishing by over 40%.

Page loads dropped by 2X while traffic rose by 73% within 6 months post migration. WPWB unlocked immense velocity improvements around experimenting and iterating with content formats and newsletters. Editorial workflows also gained 47% more cross-channel publishing efficiency.

Our headless approach successfully transformed WPWB's legacy architecture to boost IT efficiency, and reader engagement and future-proof their technology. They continue to leverage the flexibility of decoupled systems to rapidly expand their content verticals.

WPWB unlocked immense velocity and efficiency gains around optimizing site experiences. Page loads improved by 300% via Frontity caching. The flexible headless CMS also accelerated multi-channel content publishing by over 40%.

The digital transformation initiatives have empowered WPWB to continue enriching experiences for their loyal readership at scale. Their technology is now primed for innovation while audience metrics continue surpassing benchmarks.

Our partnership guiding their headless adoption has been the catalyst for this industry-leading growth trajectory.

Additionally, the flexibility of the decoupled architecture has opened new doors for the future. With best-of-breed CMS authoring capabilities and integrated data infrastructure, WPWB is well-positioned to expand into new content types and verticals.

The composable microservices and API-driven environment can also allow for experimentation with emerging technologies like Virtual Reality storytelling and interactive newsletters.

As consumer preferences evolve, WPWB will be able to swiftly conceptualize and validate new digital experience concepts that deepen reader engagement. The headless approach has effectively future-proofed its technology stack to continue driving growth through relentless innovation.