Driving Digital Performance for a Digital Media Brand
Headless CMS scales and improves WPWhiteBoard’s content distribution, flexibility, and personalization
Fabric is an ecommerce technology company on the cutting edge of composable and headless commerce.
Founded in 2017 by former Amazon leaders, Fabric has quickly emerged as a next-generation commerce platform well-positioned to serve the needs of modern brands.
Fabric is an API-driven systems that empower retailer agility and developer velocity.
- Fabric is a leading provider of headless, composable commerce solutions
- Key benefits of Fabric's platform
- Core capabilities of the platform
- Supports integration via headless commerce or gradual migration from legacy systems
- Supports retailers with innovations in areas like AI and global expansion
Unlike traditional monolithic platforms, Fabric offers a flexible set of modular services that allow retailers to incrementally upgrade systems without the need for complex re-platforming projects.
The core promise of headless commerce is decoupling the front-end experience layer from back-end services like order management, inventory, pricing, and more.
This is achieved through well-documented APIs that make it easy to swap out components as business needs evolve.
The "composable" nature of Fabric's offering means retailers can mix and match solutions instead of being locked into a single vendor's stack.
Fabric was founded in 2017 by former Amazon leaders including CEO Faisal Masud, CTO Umer Sadiq, and Chief Evangelist Ryan Bartley.
The founding team consisted of seasoned ecommerce executives determined to leverage their expertise to create the next generation of retail infrastructure.
With substantial financial backing and an executive team packing decades of domain experience, Fabric has quickly emerged as a commerce disruptor ready to challenge established players.
Its cloud-native platform, developer-friendly APIs, and modular architecture offer a glimpse into the future of composable retail systems.
Fabric's composable architecture and headless approach unlock a range of benefits that give brands an edge in meeting rising consumer expectations around digital experiences. Let's explore five of the most compelling advantages.
Flexibility & modularity
Firstly, Fabric delivers unmatched flexibility and modularity. Instead of a rigid commerce suite, brands get fine-grained building blocks to incrementally craft the right stack.
This agility means retailers avoid risky replatforming projects. Modularity also enables omnichannel initiatives by breaking channel silos.
Developer-friendly
Secondly, Fabric is extremely developer-friendly and extensible.
API-first services with stellar documentation empower engineering teams to quickly integrate, customize, and innovate on top of Fabric's commerce engines.
Because headless separates front and back-ends, developers gain increased freedom over front-end tech without disrupting the core platform.
Omnichannel retail capabilities
Fabric offers strong omnichannel and unified commerce capabilities out of the box.
Critical functionality like inventory visibility, order management, customer profiles, and fulfillment is converged across channels for seamless shopping journeys.
Fabric also provides mobile SDKs to build high-performance native apps.
Fast time to market
Brands leveraging Fabric can achieve rapid time-to-value.
The middleware nature of headless environments coupled with Fabric's cloud-native architecture means faster implementation compared to legacy suites.
This allows retailers to get to market quickly with new initiatives.
Scalability & stability
Lastly, Fabric's platform offers battle-tested scalability and stability to support business growth.
The system gracefully handles traffic spikes thanks to the elasticity of cloud infrastructure. Enhanced security and compliance coverage also provide peace of mind.
Fabric Commerce Cloud provides a robust set of services across major commerce domains to fuel digital business growth.
Modular engines handle critical functionality like order orchestration, inventory visibility, merchandising, and more.
Let's explore some of the platform's most powerful capabilities.
Composable Architecture
At the heart of Fabric's infrastructure is a cutting-edge composable architecture featuring:
Microservices: Fabric breaks down monoliths into standalone microservices that enable greater resilience and flexibility. Granular business capabilities become modular building blocks.
Cloud-Native: All products leverage cloud-first designs optimized for scalability, elasticity, and availability. Fabric maintains multi-cloud portability across AWS, GCP, and Azure.
API-First: Cleanly defined APIs drive loose coupling between microservices and external systems. This enables seamless integration and customization.
Order Management & Inventory
Unified Commerce: Single pipeline inmates, fulfillment, and inventory data converged across physical and digital touchpoints.
Subscription Billing: Flexible recurring order capabilities including scheduled deliveries, consolidated payments, and subscription management.
Merchandising & Customer Experience
Retailers can better engage customers and optimize purchasing experiences through
Personalized Pricing: Apply advanced dynamic pricing rules matched to customer segments and even individual shopper history.
Dropshipping Integration: Rapidly onboard supplier catalogs to expand product assortment without the overhead of managing additional SKUs.
Mobile Commerce Optimization: Leverage React and Angular SDKs to quickly build high-performance mobile apps with out-of-box Fabric integrations.
Now let's explore how brands can effectively implement Fabric's composable commerce services.
Fabric offers retailers multiple pathways for onboarding its headless commerce services.
Brands can choose between a pure headless integration or incremental adoption to gradually replace legacy systems.
Integration & Migration Approaches
Headless Implementation: Retailers operating fully decoupled technology stacks can implement Fabric as the backend engine while preserving their customer-facing frontends.
Legacy Replatforming: For traditional commerce platforms nearing end-of-life, Fabric enables incremental migration of outdated systems.
Prioritize high-value capabilities like pricing or inventory first.
This reduces risk and the initial scope while delivering ROI through modular upgrades. With each phase, more legacy functionality gets absorbed into Fabric’s cloud-native services.
Customization & Extensibility
While turnkey SaaS solutions offer convenience, they limit the ability to tailor platforms to unique business needs. Fabric unlocks advanced customization through:
Commerce Customization: For more complex needs, Fabric provides extensibility points to override default logic or inject proprietary capabilities at the microservice level.
Extensibility through APIs: Evergreen REST APIs enable developers to build innovative customer experiences on top of Fabric's commerce engines.
Access real-time data and leverage headless flexibility without disruption.
Fabric is aggressively expanding its platform capabilities and global footprint. Let's examine some key areas powering Fabric's rise as an ecommerce leader.
Expanding Internationally
While Fabric has seen stellar adoption domestically, international markets represent massive greenfield opportunities as more business goes online.
As part of geographic expansion plans, Fabric is enhancing language and currency localization, integrating regional payment methods, and improving compliance coverage for global commerce.
Expect increased sales and marketing attention abroad.
Enhanced Platform Intelligence
Key focus areas include predictive inventory planning, dynamic pricing, personalized product recommendations, and automated customer support.
The ultimate vision is self-tuning commerce operations.
Investment in Innovation
By nurturing strong internal R&D while also fostering partnerships, Fabric aims to rapidly incubate and deploy cutting-edge capabilities to its customer base faster than competitors.
Serverless architectures, IoT commerce, blockchain infrastructure, and conversational interfaces represent early areas of exploration.
Supporting Retail Modernization
Fabric is committed to supporting omnichannel digital transformation through cloud adoption, headless flexibility, and API-based extensibility.
The company also wants to help retailers reimagine consumer experiences leveraging emerging interaction modes like voice commerce, AR/VR and connected in-store platforms.
By aggressively expanding platform services while accelerating global growth, Fabric plans to dominate modern B2B2C infrastructure much like AWS has with cloud services.
To Conclude
Fabric Commerce Cloud represents the next evolution of retail infrastructure.
Key Takeaways
Fabric's Vision
At its core, Fabric is determined to eradicate the notion that brands must choose between leveraging modern innovations and preserving existing technology investments.
The company's vision for open, connected composable commerce will empower retailers to adopt cutting-edge engagement models while maximizing the lifespan of working systems.
Rather than ripping out legacy infrastructure, Fabric promotes incremental adoption aligned with business priorities.
As more capabilities shift to the platform over time, systems grow increasingly future-proof thanks to cloud-native designs.
By striking the right balance between state-of-the-art functionality and pragmatic flexibility, Fabric aspires to serve as the commerce backbone for the world's premiere omnichannel brands.
