Shogun Ecommerce: Build High-Converting, Progressive Storefronts

Creating an exceptional ecommerce experience is crucial for online success, but isn't always easy to achieve, especially for small and mid-sized merchants.

Building a high-performing, conversion-focused website requires significant investments in development, design, analytics, and optimization capabilities.

This is where Shogun, an innovative ecommerce experience platform, comes in – providing online retailers with everything they need to craft beautiful online storefronts optimized for revenue and growth.

• Understanding Shogun Commerce
• Key capabilities
• Provides personalization and other optimization
• Optimizing conversion rate with Shogun 
• Providing e-commerce platform and management

Shogun is an ecommerce experience platform built specifically to empower online retailers to create beautiful, high-converting online stores.

Founded in 2015, Shogun aims to give merchants a comprehensive suite of storefront building and optimization tools.

Eliminating the need for expensive custom development work and allowing more experimentation through an easy-to-use page builder interface.

Page Builder

Shogun offers a drag-and-drop visual editor for quickly building landing pages, product pages, category pages, and more.

The page builder makes it simple to customize page layouts, structure content with text/image blocks, and publish dynamic pages that pull in the latest product data.

This gives merchants more control over their site experience without coding, while still retaining core ecommerce functionality like their catalog and shopping cart.

eCommerce Experience Platform

Complementing the page builder, Shogun e-commerce provides more advanced ecommerce experience platform capabilities as well.

This includes A/B testing tools for optimizing pages, personalization features for delivering targeted experiences, and integration support for connecting data sources across technologies like Shopify, BigCommerce, and more.

The goal is to offer retailers everything they need to differentiate their brands and continually improve conversions.

 Its tools represent the next generation of DIY-optimized and conversion-focused websites.

Shogun offers an extensive set of capabilities to help ecommerce brands build, customize, and optimize their online storefronts.

While the drag-and-drop page builder is central, Shogun e-commerce provides much more, including specific tools for high-impact product landing pages and homepages, advanced design, and merchandising features.

Landing Page Creator

For landing pages, Shogun’s page builder makes it simple to quickly test new pages that speak to specific products, promotions, or entry points into your customer journey.

Retailers can choose from dozens of pre-made templates, customize layouts and content blocks to match their branding, and publish directly on their domain — no subdomains required.

From one-page sites to multi-step funnels, the landing page creator empowers further optimization.

Website Editor & Storefront Design

Beyond the product-focused pages, Shogun e-commerce also enables full website building and editing capabilities through its website editor.

Merchants can craft custom homepages, category pages, content pages, and more using the drag-and-drop interface.

Global editors allow for quick site-wide changes to headers, footers, sidebars, and other recurring elements as well. This balance of structure and flexibility helps retailers realize their vision.

Visual Merchandising

Visual design is also addressed through native features for merchandising, animations, scrolling, and more to showcase products beautifully.

Shogun e-commerce lets brands define their distinct style through storefront design tools.

Innovations like support for headless commerce via APIs and progressive web app architectures ensure speed and differentiation.

Creating a one-size-fits-all ecommerce site is no longer enough — today’s customers expect personalized experiences that speak directly to their needs. Shogun e-commerce delivers robust capabilities to help retailers tap into the power of optimized, targeted storefronts.

Through its segmentation tools, brands can define visitor groups based on attributes like past purchases, browsing behavior, and more.

Custom product recommendations, unique on-site messaging, and other elements can then be displayed for each segment.

This “website personalization” ensures visitors see relevant content, leading to higher engagement and conversions.

A/B & Multivariate testing

Retailers can set up experiments that swap different versions of copy, layouts, visuals, offers, and more to see which performs best.

Tests can run directly on live site traffic or samples, with conversion tracking baked-in to identify improvements. No subscriptions or added tools are needed.

Ecommerce Experiments

For advanced merchants, Shogun e-commerce delivers enterprise-level capabilities for AI-powered testing and personalization.

The Ecommerce Experiments feature autonomously generates page variations and determines the highest-converting options to scale up — exponentially expanding a retailer’s optimization programs through machine learning.

Customer data unlocks true one-to-one experiences.

Understanding store performance is crucial for retailers looking to continually improve their customer experience and sales growth.

Shogun provides integrated analytics and conversion rate optimization capabilities to unlock that insight.

Ecommerce analytics

Through its ecommerce analytics tools, merchants can connect their Google Analytics account to track key metrics on pages built with Shogun e-commerce.

This includes views, bounce rates, conversion rates, and more for monitoring how site visitors are interacting with content.

Retailers also get access to more detailed analytics within Shogun e-commerce itself — like scroll depth tracking to see how far visitors scroll before leaving.

Conversion Rate Optimization

These data points come together to fuel Shogun’s conversion rate optimization features. The platform offers an overview analyzing page speed, on-page SEO, accessibility, and more to showcase opportunities. 

Retailers can take a more hands-on approach by running A/B tests and personalization campaigns powered by analytics.

As conversions improve, Shogun e-commerce doubles down by mapping customer journeys end-to-end across the first touch to transactions.

Smart algorithms determine the highest-impact areas to focus optimization efforts next. This cycle repeats to incrementally improve conversion step-by-step.

With analytics and CRO built-in, brands can confidently track progress and prioritize resources to maximize ROI.

Delivering exceptional shopping experiences is what sets top ecommerce brands apart.

Shogun puts experience optimization front and center with capabilities to accelerate site speed, improve mobile layouts, and remove friction through the customer journey.

Customer Experience

Shogun builds progressive web app architectures that load in under 2 seconds by default — keeping customers engaged as they browse products.

Lazy loading, image optimization, and dynamic caching enhance performance further.

Mobile Shopping

Shogun e-commerce equips retailers to create responsive designs that adapt seamlessly across device sizes.

Fluid layouts, tap-friendly elements, and dynamic sizing result in engagement-boosting mobile experiences.

And the optimization doesn’t stop there. Shogun experience templates incorporate leading UX and psychology best practices to minimize friction throughout the buying journey.

While optimizing the front-end experience is critical, retailers also need back-end infrastructure to manage store operations, catalog, and order processing.

Shogun e-commerce delivers capabilities on this front as well to sustain stores as they scale.

Store management

Though Shogun is focused on the presentation layer, it natively integrates with leading platforms like Shopify and BigCommerce to connect store management and commerce functionality.

The catalog, shopping cart, checkout, and other core components plug right in to enable a full-featured storefront.

Shopping cart  & Checkout process

This means merchants can handle key tasks like adding/updating products, tracking inventory, fulfilling orders, and more directly within their existing ecommerce platform — while tapping into Shogun’s front-end tools for customized storefront experiences.

Support for custom order flows, and dynamic checkout optimization and fulfillment integrations provides flexibility.

Shopping experience

The result is online retailers getting the best of both worlds - exceptional customer experiences that convert, powered by robust backends that easily manage store processes.

Shogun’s architecture ensures the storefront remains speedy and stable even as product catalogs and order volumes grow into the thousands or millions.

So whether launching a new store or optimizing an existing one, brands can feel confident investing in their Shogun-powered storefronts knowing the infrastructure supports their ecommerce goals now and in the future through a native-compatible experience platform.

Conclusion

Shogun delivers a robust ecommerce experience platform that equips online retailers with all the capabilities needed to differentiate, optimize, and scale their storefronts.

By handling the presentation layer, Shogun e-commerce empowers brands to realize their vision without expensive developers or needing deep technical expertise.

Summary of key benefits

The key benefits span enhanced customer experiences through faster sites and conversion-focused designs, to better store optimization via built-in testing and personalization tools.

Shogun e-commerce also provides the backend integration and management functions to sustain growth.

Merchants get an all-in-one solution covering site building, UX improvements, analytics, and core operations.

For any retailer looking to upgrade their capabilities and take more ownership over the customer experience, Shogun e-commerce is an essential tool.

See for yourself how Shogun e-commerce can revolutionize your ecommerce storefront.